video production and brand storytelling
Branded Content Series | Advocates for Access
Led end-to-end launch of a branded video content series telling the impactful stories of Roger Steele and Tisha Alyn, golf media personalities and supporters of the largest growing youth golf initiative, overseeing creative vision and production execution:
Developed series strategy and authored the creative brief, defining objectives, audience, messaging, and tone
Served as Creative Director across all content, establishing visual identity and creative direction for the series
Designed all series creative assets to ensure cohesive, on-brand storytelling across episodes and platforms
Executive produced video shoots, coordinating schedules across talent, production crew, and stakeholders
Managed post-production alignment to deliver content on time and to creative standards