video production and brand storytelling
Campaign Content Series | 20th Anniversary Celebration
Led the end-to-end development and production of a branded video series showcasing the impact of Youth on Course’s corporate partnerships, serving as the creative lead and primary production coordinator across internal teams, external partners, and senior-level talent.
Developed the series strategy and creative brief, defining objectives, audience, messaging, storytelling approach, and creative direction
Aligned senior internal stakeholders, external partners, and VP-level executives around creative vision, production requirements, timelines, and deliverables
Coordinated out-of-state productions and complex filming schedules, working directly with executive talent, production crews, partner organizations, and internal stakeholders to align logistics and availability
Managed post-production workflows, feedback, and approvals, balancing stakeholder input with creative standards to deliver projects on schedule
Branded Content Series | Advocates for Access
Led end-to-end launch of a branded video content series telling the impactful stories of Roger Steele and Tisha Alyn, golf media personalities and supporters of the largest growing youth golf initiative, overseeing creative vision and production execution:
Developed series strategy and authored the creative brief, defining objectives, audience, messaging, and tone
Served as Creative Director across all content, establishing visual identity and creative direction for the series
Designed all series creative assets to ensure cohesive, on-brand storytelling across episodes and platforms
Executive produced video shoots, coordinating schedules across talent, production crew, and stakeholders
Managed post-production alignment to deliver content on time and to creative standards